Joanna Jaber - VCUarts Qatar Showcase

Joanna Jaber

Contacts

Praxis

A Flexible Hub for Making and Showcasing Creative Work

Reimagining M7 as a more activated and flexible creative space, Praxis is an interior framework that spatializes the cycle of producing, activating, and reflecting.

Through modular systems, it supports fashion designers in transitioning between focused production and presentation, while enabling ongoing testing, review, and reflection—reducing reliance on temporary, wasteful construction.

Design Floor Plan – Overall spatial layout connecting production, activation, and support zones.

Design Section - Section showing vertical relationships and flexible zones across production, activation, and support spaces.

Activation – Runway The space transforms into a fashion runway through the use of modular units.

Activation – Screening The activation zone adapts into a shared film viewing environment to showcase the fashion design process.

Activation – Reflection The activation zone supports reflection and exhibition, showcasing both process and final outcomes.

Production Zone - Flexible studio environment supporting making, testing, and collaboration.

Isometric Diagram Diagram illustrating the flexible grid within the production zone, with walls shifting from production to reflection modes.

Production in motion—walls shift, open, and reconfigure, transforming the space from focused making to shared reflection.

Support Labs- Workflow sequence connecting reflection, fabrication, production, and critique.

Joanna Jaber

Interior Design 2026

Reimagining M7 as a more activated and flexible creative space, Praxis is an interior framework that spatializes the cycle of producing, activating, and reflecting.

Praxis

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