Lubna Al Rumaihi - VCUarts Qatar Showcase

Jump to main content

Lubna Al Rumaihi

Hyper-Femininity

The Khaleeji Woman as an Editorial System

Hyper-Femininity can be understood as the heightened articulation of Khaleeji womanhood, where aesthetics, behavior, reputation, and visibility are deliberately constructed. Rather than exaggeration, it operates as a structured cultural logic shaped by inheritance, social expectation, and self-authorship. Grounded in interviews, lived observation, feminist theory, and visual culture research, this work traces how such forms of womanhood are inherited, preserved, negotiated, and rearticulated across generations.

It unfolds through two semi-annual releases, each composed of four editorial zines, establishing an annual cycle of eight issues in which typography, sequencing, poetry, and interview function as formal systems rather than decoration. Each issue serves as a bridge through which the Khaleeji woman’s narrative is authored and reframed.

Through serial structure and controlled variation, the series positions hyper-femininity as design, strategy, and cultural authorship within contemporary Arab visual culture.

Lubna Al Rumaihi

Graphic Design 2026

Hyper-Femininity can be understood as the heightened articulation of Khaleeji womanhood, where aesthetics, behavior, reputation, and visibility are deliberately constructed. Rather than exaggeration, it operates as a structured cultural logic shaped by inheritance, social expectation, and self-authorship. Grounded in interviews, lived observation, feminist theory, and visual culture research, this work traces how such forms of womanhood are inherited, preserved, negotiated, and rearticulated across generations.

It unfolds through two semi-annual releases, each composed of four editorial zines, establishing an annual cycle of eight issues in which typography, sequencing, poetry, and interview function as formal systems rather than decoration. Each issue serves as a bridge through which the Khaleeji woman’s narrative is authored and reframed.

Through serial structure and controlled variation, the series positions hyper-femininity as design, strategy, and cultural authorship within contemporary Arab visual culture.

Tags

Editorial
Social inclusion
Women

Hyper-Femininity

The Khaleeji Woman as an Editorial System

Lubna Al Rumaihi

Graphic Design 2026

Tags

Editorial
Social inclusion
Women

Hyper-Femininity can be understood as the heightened articulation of Khaleeji womanhood, where aesthetics, behavior, reputation, and visibility are deliberately constructed. Rather than exaggeration, it operates as a structured cultural logic shaped by inheritance, social expectation, and self-authorship. Grounded in interviews, lived observation, feminist theory, and visual culture research, this work traces how such forms of womanhood are inherited, preserved, negotiated, and rearticulated across generations.

It unfolds through two semi-annual releases, each composed of four editorial zines, establishing an annual cycle of eight issues in which typography, sequencing, poetry, and interview function as formal systems rather than decoration. Each issue serves as a bridge through which the Khaleeji woman’s narrative is authored and reframed.

Through serial structure and controlled variation, the series positions hyper-femininity as design, strategy, and cultural authorship within contemporary Arab visual culture.

Related projects