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Cars that Look Back

Cars that Look Back

Illustrating Automobile Personalities

Humans naturally perceive faces in everyday objects, and car fronts are no exception. Headlights read as eyes, grilles as mouths, and small design details can make a car feel friendly, mischievous, or intimidating.

This project explores how these personalities are not fixed but emerge through the way we interpret form. Through a playful interactive book system, car fronts are cropped, simplified, and reorganized into modular eyes and mouths that can be flipped and recombined. Readers mix features to create new expressions and discover how subtle shifts in shape and proportion transform a car’s character, while transparent overlays add further customization.

By making automotive design hands-on and reconfigurable, the project presents personality as something constructed through perception, interaction, and imagination.

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